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Apple's 2009 ad budget: Half a billion
By Philip Elmer-DeWittThose Get-a-Mac spots aren't cheap, but they deliver a lot of bang for the buckApple (AAPL) shells out a ton of money for advert...
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Microsoft’s $2 billion online problem
By Adam LashinskyEven with Yahoo deal Microsoft will continue to struggle — and lose money — online.The anti-climatic deal of the year is now out. Lon...
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Skype's $200 million ad opportunity
The video chat service is mostly free, for now. But if Skype just tiptoes into the advertising business, its returns could be massive.Apart from Googl...
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How Apple’s App Store got to 1.5 billion downloads
By Philip Elmer-DeWittApple (AAPL) announced Tuesday that its customers have downloaded more than 1.5 billion applications in the year since its iPhon...
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Apple's new pitch to Hollywood
With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...
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The case for a $50 billion Facebook
Like many privately held companies, Facebook is very tight-lipped about its financial performance. It told us it became cash flow positive for the fir...
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Apple's little netbook problem
By Philip Elmer-DeWittPressure is mounting on Apple (AAPL) to do something about the netbook problem.IDC reported Friday that worldwide shipments of t...
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Feds eye Apple-Google ad war
That didn't take long.On Monday, Apple (AAPL) changed the rules that govern its new iAd mobile advertising platform to exclude competitors like Google...
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Inside Sam's $100 Billion Growth Machine
来源：2004年6月号《财富》杂志作者：David Kirkpatrick, Christopher TkaczykSam Palmisano has two huge goals: to get this giant growing again--and return IBM to greatne...
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Net Applications: Apple just lost half its ‘market share’
By Philip Elmer-DeWittThe so-called market share reports issued every month by Net Applications have long been controversial — mostly because they did...
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